Evolving a Global Brand
As a long-standing partner, Boeing approached Methodologie twice to update and evolve their visual identity system. The first time was to unify the commercial, defense and enterprise divisions and create a recognizable “Boeing” look that would resonate with each division’s audiences. The second time, we expanded the system to be even more flexible and accommodate a wider spectrum of audiences and communication needs. I was the lead designer on both initiatives.
Agency
Methodologie
Contribution
Art Direction
Visual Design
Creating a Space for Creatives
As part of a hand-picked design team, we conceptualized and executed on a building identity, graphic design and wayfinding signage system for the new home of Boeing Creative Services in the Puget Sound.
Agency
Boeing Creative Services
Contribution
Art Direction
Visual Design
Taking It To Another Level
As part of a Safeco independent agent pilot launch program, Northbound created a brand strategy, positioning and messaging. I partnered with Northbound and led the design of a visual identity system that helped promote and communicate the multi-tiered Safeco Ignite program.
Agency
Northbound
Contribution
Art Direction
Creative Direction
Visual Design
Design Power
The American Cancer Society hosted its 11th Annual Discovery Ball—a fundraiser to help raise support and awareness to liberate the world from cancer. Presenting sponsor Boeing commissioned it's in-house Creative Services team to design, develop and produce the event theme, identity and promotional materials. I was the lead designer and worked with a core team consisting of a creative director, writer, designer and project coordinator.
Agency
Boeing Creative Services
Contribution
Art Direction
Visual Design
Innovation From the Start
In preparation for the launch of a new ad campaign, Methodologie created a design style guide and look book to inspire, inform and help ensure consistent application of the campaign theme across a variety of communication materials.
Agency
Methodologie
Contribution
Art Direction
Visual Design
Every Advantage Counts
As design lead for the Methodologie team, I worked with the chief creative officer, account director and a team of designers to develop a brand system for the repositioned Commercial Aviation Services at Boeing. The challenge was to create a unique and differentiated system while staying consistent with the Boeing corporate brand we had already developed.
Agency
Methodologie
Contribution
Art Direction
Visual Design
Bring Home the Brand
While at Methodologie, we refreshed the visual identity for the Boeing Store—the official source for authentic Boeing merchandise. Deliverables included a new logo, design guidelines and look book to inspire the implementation. In addition, we also generated several design directions for seasonal apparel collections.
Agency
Methodologie
Contribution
Art Direction
Visual Design
Ready for the Next 100
In anticipation of the upcoming Boeing centennial celebration, Methodologie developed a launch strategy, new event mark, design guidelines and look book to inspire and inform how and where the celebration could be activated throughout the Boeing enterprise and beyond.
Agency
Methodologie
Contribution
Art Direction
Visual Design
Expanding Reach
NakagawaCo designed a logo and identity for the Recovery Café Network. An entity that is comprised of member organizations committed to serving people suffering from homelessness, addiction and other mental health challenges.
Agency
NakagawaCo
Contribution
Art Direction
Creative Direction
Visual Design
Art of the Technical
For over a decade, Methodologie designed a quarterly technical magazine published by Boeing Commercial Airplanes and distributed to operators of their commercial airline customers. Over the course of 10 years, I collaborated and worked on a variety of aspects: design and layout, information graphics, photo shoots and press checks.
Agency
Methodologie
Contribution
Art Direction
Visual Design
Hitting the Mark
As design director, I joined an account director, writer and senior designer to work with Target to strategically align their Corporate Responsibility Report with their mission, thematically present and engagingly tell their sustainability stories and infuse the report with the spirit of the Target brand.
Agency
Methodologie
Contribution
Art Direction
Visual Design
Design In Motion
I teamed up with an account director and senior designer to design a suite of materials around the theme Design In Motion promoting the Seattle Design Festival—a two-week, city-wide festival celebrating the power of design to improve our lives and our community. As design director, I was responsible for conceptual development, first round design executions, and overseeing the quality of product throughout the life of the project.
Agency
Methodologie
Contribution
Art Direction
Creative Direction
Visual Design
Force for Good
At Digital Kitchen, I teamed up with an account director, writer and senior designer to collaborate with dozens of Avery Dennison internal and external partners and stakeholders to write, design and launch their 2014 Sustainability Report. As design director, I was responsible for conceptual development, first round design executions, and overseeing the quality of product throughout the life of the project.
Agency
Digital Kitchen (via Methodologie)
Contribution
Art Direction
Visual Design
Delicious Indeed
As a bass-carrying member of this local Northwest band, I split my time between laying down earthshaking, low-end grooves and designing gig posters and other materials to promote our live shows, events and goods at the merch table.
Contribution
Art Direction
Creative Direction
Illustration
Visual Design
Revolt With Care
SOY Clothing was a streetwear company that offered quality clothing with design substance and merchandise found in independent specialty retailers throughout the US. I offered design support and developed concepts for several seasonal collections.
Contribution
Art Direction
Visual Design
A Fresh Online Experience
As part of the rebrand of Sterling Bank, I worked in collaboration with a UX designer and developer as the lead visual designer on the redesign of bankwithsterling.com. We overcame the large technical constraints and minimum opportunities to customize the visual design that a bank website offers to deliver a high-quality product on time, on brand and significantly more user-friendly than its predecessor.
Agency
Methodologie
Contribution
Art Direction
Visual Design
