The Boeing Edge provided the commercial airplane industry’s largest portfolio of services, support, and solutions, all organized around their customers’ business. It comprised of four main services—Material, Fleet, Flight, and Information—each directly from Boeing, the original equipment manufacturer (OEM).
As design director for the Methodologie team, I worked with the chief creative officer to lead a team of designers to develop a product identity that was unique and differentiated in the marketplace, while staying consistent with the Boeing brand.
